The Reject Shop operates in the discount variety retail sector in Australia serving a broad range of value-conscious consumers who are attracted to low price points, convenient shopping locations and the opportunity to purchase a bargain.
We offer a wide variety of general consumer merchandise, with particular focus on: everyday needs - such as toiletries, cosmetics, homewares, personal care products, hardware, basic furniture, household cleaning products, kitchenware, confectionery and snack food; and lifestyle and seasonal merchandise - such as seasonal gifts, cards and wrapping, toys, leisure items and home decorations.
The Reject Shop has a well-defined target market of consumers who are conscious of value, want to save money and enjoy a bargain. The Reject Shop continually changes its offer of new products, to create a sense of discovery for customers.
Our consumers are attracted to the Company’s convenient shopping locations and its mix of quality, low price basic everyday items and bargains. This is reflected in The Reject Shop’s extremely strong brand awareness in all States across Australia.
We seek growth both through organic growth reflected in comparable store sales and through a consistent program of new store openings. Our store locations are chosen to ensure we provide a convenient shopping experience to our customers. Our stores can be located in shopping centre or standalone sites in metropolitan areas, major regional centres and smaller country towns.
We continually seek opportunities to open new stores in markets in which we currently do not operate. This allows us to service new customers with our low priced offerings and provides localised employment opportunities for these communities.