Corporate Profile
History
The Reject Shop started with a single store in 1981 in Melbourne Victoria and has since grown to over 200 stores operating in New South Wales, Victoria, South Australia, Queensland, Western Australia and Tasmania. Our stores are located in shopping centres and standalone sites within shopping precincts in metropolitan areas, major regional centres and smaller country towns.
Until 2006 the Company operated a parallel chain Everything Here $2. During the period from 2000 to 2006 these stores were progressively replaced by the larger more profitable The Reject Shop stores that are in operation today.
The Reject Shop successfully listed on the Australian Stock Exchange in June 2004.
Overview
The Reject Shop operates in the discount variety retail sector in Australia serving a broad range of value-conscious consumers who are attracted to low price points, convenient shopping locations and the opportunity to purchase a bargain.
We offer a wide variety of general consumer merchandise, with particular focus on: everyday needs - such as toiletries, cosmetics, homewares, personal care products, hardware, basic furniture, household cleaning products, kitchenware, confectionery and snack food; and lifestyle and seasonal merchandise - such as seasonal gifts, cards and wrapping, toys, leisure items and home decorations.
Customer Market
The Reject Shop has a well-defined target market of consumers who are conscious of value, want to save money and enjoy a bargain. The Reject Shop continually changes its offer of new product lines to create a sense of discovery for customers.
Our consumers are attracted to the Company’s convenient shopping locations and its mix of quality, low price basic everyday items and bargains. This is reflected in The Reject Shop’s extremely strong brand awareness in States in which it has existing stores.
Store Network
We seek growth both through organic growth reflected in comparable store sales and through a consistent program of new store openings.
We continually seek opportunities to open new stores in markets in which we currently do not operate. This allows us to service new customers with our low priced offerings and provides localised employment opportunities for these communities.
Our Vision
Our Vision is to be Australia’s most successful retailer measured by growth, profitability and customer satisfaction.
We will achieve this through our commitment to continuous improvement in every aspect of satisfying customers’ everyday merchandise needs. Our customers will be a broad cross-section of society who want or need to save money.
Our products will be competitively priced, good quality and available in appropriate assortment and quantity in stores.
Our stores will be attractively and efficiently merchandised for self selection, clean and safe.
Our store people will provide welcoming, attentive and efficient service. We will provide a productive work environment, rewards for achievement and opportunities to develop.
Our support services will represent industry best practice.
We will be good citizens through high ethical standards and practices and community service.
