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Dani Aquilina

Acting Chief Executive Officer

Dani has more than 20 years experience in retail including over 8 years with Kmart. Since joining The Reject Shop in 2007, Dani has played key roles spanning production, supplier sourcing, customer distribution, planning and most recently, product development and business innovation. She has a Masters of Business in Supply Chain and Logistics Management. Dani was appointed General Manager of Distribution in January 2013 progressing to General Manager of Supply Chain Planning in June 2016 and later General Manager of Supply Chain and Strategy in October 2018. As of May 2019, Dani is now Acting CEO for The Reject Shop.


Darren Briggs

Chief Financial Officer & Company Secretary

Darren spent over 10 years working with Deloitte in Australia and United States. Darren then spent the next thirteen years working in senior finance roles at large corporations, most recently ten years at Skilled Group Limited. Darren joined The Reject Shop as Financial Controller/Company Secretary in May 2008 and was promoted to Chief Financial Officer/Company Secretary in October 2009.

Steven Williamson

Acting General Manager - Buying

Steven joined The Reject Shop in 2017 having more than 30 years experience in retail and Wholesale including over 17 years with Target.  At Target, Steve held multiple roles ranging from Buyer to Business Manager of General Merchandise. At The Reject Shop, Steve has previously acted as General Manager – Buying and played key roles in Strategy and Innovation. Steven was appointed Acting General Manager of Buying in June 2019.

Brendon Short

General Manager – Operations

Brendon has 27 years of experience working across big box retail and specialty stores in South Africa and Australia. He has worked with  Woolworths South Africa,  Country Road Group and most recently  David Jones As Retail General Manager for their South West Region. Brendon’s experience includes commercial, sales and operational roles leading large teams. Brendon joined The Reject Shop in March 2019.

Allan Penrose

General Manager – Marketing

Allan has over 20 years retail marketing experience, having held senior marketing roles at Kmart, Target, Grey Advertising and George Patterson Y&R. Prior to joining The Reject Shop Allan spent 5 years at The Solomon Partnership where he developed a number of successful integrated brand campaigns for Coles Supermarkets. Allan joined The Reject Shop in August 2010.